60% of users are unhappy with promotional messages due to two reasons - It gets in the way of making a purchase, and it's excessive marketing. They are also concerned about the sale/offer/voucher credibility and sees them as clickbait
 

86% users utilise the search bar option to move closer to an item on the app.
 

Almost 100% agree that the category page appears cluttered.
 

While 71% are happy with the range of products, 57% of the users are concerned about the credibility of the product reviews on the page as they seem incentivised.
 

All of the participants were delighted to have an option for saving your product selection for the future.
 

72% finds themselves lost sometimes or all the time in the endless scroll down feed.
 

29% participants reported that they tap the wrong buttons since they are confusing or too small to tap, while 71% agree that they have experienced the same sometimes.
 

57% are frustrated by the pop up ads while 29% say that they're a little annoyed but it's manageable.
 

1.57/5 stars - collective likelihood of users tapping on a promotional advert as it caught their attention.