DeepSym
Environmentally sustainable packaging and infographic design.
This is a collaborative project with DeepSym Ltd, UK. The deliverables were - print graphics and sustainable options for packaging a therapeutic electronic consumer product called DeepSym.
Material
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Corrugated Sheet box - BE flute, from recycled fibres
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Paper pulp insert from virgin and recycled fibres.
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Usage of virgin fibre adds more structure and prevents bad odour.
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A natural fabric drawstring bag for portability of the product.
Production
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Flexographic single colour print with no laminate.
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Pattern laying efficiency of this CB design allows less wastage.
Product Autopsy - Analysis of existing products and its individual components of the same format, to understand the manufacturing and assembly processes
Market Research
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Two or more packing layers for protection
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Polymer sleeves for encasing the product which is not environment friendly
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Corrugated sheet boxes with laminates
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Dunnage with paper, thermo foam, polyethylene foam
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Paperboard and paper inserts which are easily compostable (In the case of non-laminated)
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Unboxing of high end packaging was engaging, even though majority fails in material choice and usage
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Prints that educates consumers about sustainability efforts
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Boxes being kept as storage after unboxing
User Research
Participants completed a survey of 18 questions in total that reflect consumer behaviour, user psychology and user journey in order to fulfil user-centric design.
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Most users think there are unnecessary packaging layers. 86% agreed there is need for packaging to have less impact on the environment
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63% notes that they reuse packaging material for other purposes in the household​
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95% agree that it is hard to recycle some packaging material at home due to lack of labelling
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Over 54% of participants think that Corrugated boxes and paper pulp have a lesser impact on the environment. This provides scope for its implementation
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Over half of the participants confirm that the unboxing of a new product is essential for the total user experience, aesthetics playing an important role
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If provided with two products of equal value, quality and quantity, the sustainable option attracts 77% of the consumers
